Review: 100% Pure Fruit Pigmented Mascara in Black Tea

Last summer, I switched out my Maybelline Full N’ Soft mascara for 100% Pure Fruit Pigmented Mascara in Black Tea after seeing it recommended on sites like No More Dirty Looks and Turby and John while being majorly intrigued by the fruity ingredients (I was like, “Tea for my lashes?? I love tea!!!”).

Curled vs. not curled (both un-mascara-ed)

A bit of background: I have stick-straight, Asian hair and thus stick-straight, Asian eyelashes. Thus my Shiseido eyelash curler is a bit of a lifesaver, and how my mascara looks partially depends on how well I’ve curled my lashes for the day.

A better curl day + 100% Pure mascara
An average curl day + 100% Pure mascara (plus face makeup–hence less redness)

The official description by 100% Pure: “100% natural mascara lengthens, separates, thickens and glosses lashes with fruit pigments and Black tea pigments. Lash conditioning ProVitamin B5, Vitamin E, Oat and Wheat protein conditions for healthier lashes. Gentle, all natural, good for you formula is suitable for everyone, even if you wear contacts or have sensitive eyes. Water and smudge resistant.”

Lengthens, separates, thickens, and glosses? For the most part, I would say yes. When I regularly clean the mascara wand, I get great separating without clumping (note: regularly clean your mascara brush). As for lengthening and thickening, most of the time my eyelashes post-mascara just look like my natural eyelashes but a bit better and a bit more defined. Also, I have to admit right now the mascara is at the end of its 6 month run (maybe even 7…) so during its hey days it probably was doing a bit better on the thickening front.

Suitable despite contacts or sensitive eyes? Take it from a hard contact wearer for many, many years–yes (but eyelashes in the eye still hurt like crazy–but that’s because eyelashes just don’t belong in there). Also cool–I often accidentally knock the mascara wand onto my contact during application, and any mascara residue that ends up on the contact disappears away in a couple blinks. With my old non-clean mascara, it would stay there and drive me crazy. Imagine walking around and having part of your vision randomly smudged. Absolutely infuriating.

Water and smudge resistant? Well. I have cried in this mascara, and I got the craziest panda eyes running down my face ever (okay I was also wearing eyeliner) and my mascara was completely removed via tears (and my eyeliner too. Man, my tears are strong). So, not exactly water resistant. About smudges–even when I wore non-clean, waterproof mascara, I always got smudges. With 100% Pure’s mascara, I still have to wipe away smudges under my eyes several times in the day. With that, more on background: I have silly Asian monolid eyes, so my fold folds the non-economical way such that my lashes sit under a hood of eyelid rather than over. So my silly folding may be making me more susceptible to smudging.

Romantic side view with 100% Pure mascara
More romantic side views with 100% Pure mascara plus check out that silly monolid
All in all, I have liked this mascara on a daily basis especially knowing that it is actually good for my lashes. It doesn’t do any magic tricks and it’s not like it never smudges nor does it give me crazy voluminous and lush lashes (then again, it’s not what it’s for, so no big), but it does open up my eyes and usually holds a curl for a full day (if I’ve curled well–picture evidence for this will be in the next post). Easily removed with jojoba oil at the end of the day. Just don’t have a good cry wearing this.
P.s. it smells like berries and chocolate. Yum.
Ingredients: Camellia Sinensis Leaf Extract (Organic Green Tea), Tocopherol (Vitamin E), Cera Alba (Honey Beeswax), Rubus Fruticosus Fruit Extract (Blackberry Extract), Ribes Nigrum Fruit Extract (Blackcurrant Extract), Rubus Idaeus Fruit Extract (Raspberry Extract), Hydrolyzed Oat Protein (Oat Protein), Hydrolyzed Wheat Protein (Wheat Protein), Pantothenic Acid (Pro-vitamin B5), Fucus Vesiculosus Extract (Seaweed Powder), Coconut Stearic Acid (Coconut Acid), Mica, Theobroma Cacao Seed Butter (Cocoa Butter), Pearl Powder, Oryza Sativa Germ Powder (Rice Powder), Theobroma Cacao Extract (Cocoa Powder), Coffea Arabica Seed Extract (Powdered Coffee Beans), Mel (Lavender Honey), Origanum Vulgare Leaf Extract (Oregano Extract), Thymus Vulgaris Flower/Leaf Extract (Thyme Extract), Rosmarinus Officinalis Leaf Extract (Rosemary Extract), Lavandula Angustifolia Flower/Leaf/Stem Extract (Lavender Extract), Hydrastis Canadensis Extract (Goldenseal Extract)
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